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The parent company of the Caparol Group is the Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co KG with its headquarters in Ober-Ramstadt in the Odenwald (Hesse). The Deutsche Amphibolin-Werke von Robert Murjahn was founded in 1895 and today carries out the central functions such as purchasing, production and finances. The marketing activities are subdivided into six strategic business units.
Professional
In the Professional business unit high quality paints, enamels, glazes, chemical building products and materials for facades and insulation technology are marketed under the brands Caparol, Alligator and Alsecco for professional users.
DIY
The product range of the brand Alpina, which is active in the DIY business unit, is mainly composed of environmentally friendly, non-noxious, easily worked and high quality decorative paints, enamels and glazes and is aimed at the end-user.
Wholesale
The Wholesale business unit comprises an extensive range of services for the professional paint wholesalers provided by the company Caparol Marketing Service (CMS). CMS also supports its own wholesale shareholdings.
Foreign Countries
In Foreign Countries the Caparol Group maintains its own production locations, sales branches and representatives.
Industrial
The Industrial business unit is supported by the company Caparol Industrial Solutions whose products and services are exclusively orientated to the requirements of industrial customers.
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